Guest Experience
A premium, practical amenity guests can use throughout their stay and take home afterwards.
Now selecting hotel partners for 2027
Turn Guest Hydration Into a Premium Hotel Experience
My FreshStay is a fully managed, guest-funded hotel hydration programme that reduces single-use plastic, provides measurable ESG data and keeps the hotel brand visible beyond check-out — without upfront investment or fixed programme fees.
No upfront investment · No fixed fees · Measurable ESG impact · Brand visibility beyond check-out · Designed for near-zero net cost
Designed Around the Hotel, the Guest and the Destination
Hotel Economics
A guest-funded model designed to support programme costs and create ancillary-revenue potential.
Sustainability & Brand
Reduced reliance on single-use bottles, measurable programme impact and continued hotel-brand visibility after the guest returns home.
The Programme
How My FreshStay Works
- 01
The Guest Adds the Pass
The guest adds a My FreshStay Stay Pass or Holiday Pass when booking or checking in.
- 02
The Guest Receives the Bottle
The guest receives a premium insulated bottle customised for the hotel or destination.
- 03
Refill Throughout the Stay
The bottle gives the guest access to chilled, filtered water at convenient refill points throughout the hotel.
- 04
The Guest Takes It Home
The bottle becomes a useful hotel and destination souvenir, extending brand visibility beyond check-out and into the guest’s everyday life.
Fully Managed by My FreshStay
My FreshStay coordinates implementation, supplier management, hotel onboarding, staff training, support, reporting and continuous programme optimisation.
Commercial Model
A Low-Risk Programme Designed Around Hotel Economics
My FreshStay is structured so participating hotels do not need to make an upfront capital investment or pay a fixed licence, subscription or monthly programme fee.
Guests add a My FreshStay Stay Pass or Holiday Pass to their stay. The resulting guest revenue is designed to offset the hotel’s programme costs, with the objective of keeping the hotel’s net cost close to zero.
My FreshStay manages the implementation, bottle programme, refill solution, staff training, support, reporting and ongoing optimisation.
- 01No upfront capital investment
- 02No fixed licence or monthly programme fee
- 03Guest-funded commercial model
- 04Implementation and support managed by My FreshStay
Final commercial structure and pilot terms are adapted to each hotel group and participating property.
The Product
A Premium Product Guests Want to Use and Keep
The My FreshStay bottle is designed to become part of the hotel experience — not simply a container for water. Each bottle can be adapted to the hotel, brand and destination, creating a practical guest amenity and a lasting branded souvenir.
- Premium insulated construction
- Custom hotel and destination branding
- Practical sports-style drinking lid
- Protective silicone base
- Designed for repeated use throughout and after the stay
- Packaging and reception-display options available
Physical My FreshStay prototype
Concept
More Than Bottles and Water Stations
The bottle is the key to the guest experience — but it is not the entire product. My FreshStay operates the programme as a complete hotel solution.
The programme can integrate with a hotel’s existing filtered-water infrastructure or, where needed, My FreshStay can coordinate additional refill capacity for the pilot.
01
Programme design
02
Bottle and branding development
03
Refill-solution coordination
04
Staff onboarding and training
05
Guest communication
06
Reporting and optimisation
My FreshStay coordinates the relevant suppliers, hotel implementation, operational setup, training, guest journey, ongoing support and programme development.
Sustainability & Reporting
Measured Impact, Not Vague Claims
My FreshStay gives hotel groups a clear framework for tracking programme participation, refill activity, guest feedback and the estimated reduction in single-use plastic bottles.
Following the pilot, the hotel receives a practical performance and sustainability report with recommendations for future rollout.
Pilot KPIs
- Guest adoption
- Pass revenue
- Refill activity
- Estimated reduction in single-use bottles
- Guest feedback
- Operational performance
- Hotel economics
- Rollout potential
2027 Season
2027 Hotel Pilot Partnerships
We are currently meeting selected hotel groups to design a limited multi-property pilot for the 2027 season.
Each pilot is adapted to the participating hotel group and properties. The programme can include implementation planning, custom bottle development, refill-point coordination, staff onboarding, guest communication, operational support and performance reporting.
- 01
Hotel and property selection
- 02
Pilot design and commercial structure
- 03
Bottle and branding approval
- 04
Refill-point planning
- 05
Staff onboarding
- 06
Guest launch
- 07
Measurement and reporting
- 08
Rollout evaluation
One Programme. Multiple Hotel Benefits.
- Elevates the guest experience
- Reduces reliance on single-use plastic bottles
- Extends hotel and destination brand visibility beyond check-out
- Supports sustainability reporting
- Introduces potential ancillary revenue
- Requires no large upfront investment
- Is managed and supported by My FreshStay
- Can scale across multiple properties
FAQ
Questions From Hotel Teams
Does the hotel need to invest upfront?+
The programme is designed without an upfront capital investment or fixed monthly programme fee for the hotel. The final commercial model is adapted to the hotel group and pilot properties.
How does the hotel generate revenue?+
Guests can add a My FreshStay Stay Pass or Holiday Pass to their stay. The commercial structure is designed so guest-generated revenue supports the hotel’s programme costs.
Who manages implementation?+
My FreshStay coordinates the bottle programme, refill solution, implementation planning, staff onboarding, support, reporting and ongoing optimisation.
Can the bottle be customised?+
Yes. Bottle colours, artwork, hotel branding, destination design and packaging can be adapted to the participating hotel group, subject to final approval.
How do guests access the refill stations?+
The access model is adapted to the property and pilot design. Options can include a simple open-refill pilot or a controlled-access solution.
Can My FreshStay work with our existing water stations?+
Yes. My FreshStay can be integrated with existing filtered-water infrastructure, subject to a technical review. Where additional capacity is required, we can coordinate the equipment, installation and service as part of the agreed pilot structure.
What does the hotel receive after the pilot?+
The hotel receives a performance review covering guest adoption, programme economics, operational feedback, estimated sustainability impact and recommendations for rollout.
Contact
Let’s Design a Pilot for Your Hotels
We are currently meeting selected hotel groups for the 2027 season. Request a short introductory meeting to explore whether My FreshStay could fit your properties.