About
A hospitality technology company built around one detail.
My FreshStay began in the Mediterranean, where the contrast between extraordinary properties and pallets of plastic water bottles was impossible to ignore.
Our Story
From Ibiza to hotel groups across Europe
We started with a simple question: why does the most sustainable amenity in a hotel also have to be the least beautiful one? Refill stations were built for offices and airports, not for properties where every surface is considered.
So we designed the whole system — the bottle, the station, the sanitisation, the service and the reporting — for hospitality alone. Today My FreshStay works with chains, luxury resorts, boutique hotels and hospitality groups who want the guest experience and the ESG numbers to move in the same direction.
We are backed by operators and investors who understand hospitality economics, and we grow property by property, never faster than we can serve.
Principles
How we work
Design first
If it doesn't belong on a five-star reception desk, we don't ship it.
Operationally quiet
The best amenity programmes are invisible to the teams running them.
Measured
Every claim we make about waste and carbon is backed by station-level data.